When wildfires struck and Hurricane Helene hit, our teams in the United States rallied behind two brewing community initiatives to support local disaster recovery efforts.
In Los Angeles, we joined the ‘We Love LA’ collaboration after the devastating January 2025 wildfires. The initiative grew into a multi-state effort, with participating breweries brewing a signature ‘We Love LA’ beer and donating proceeds to the wildlife relief fund.
To help maximise the impact of these efforts, we provided essential brewing ingredients at reduced or no cost, lowering production expenses so more money could flow to the people who needed it.
On the opposite coast, we supported the Higher Calling Beer Collaboration in North Carolina, following Hurricane Helene. By donating key brewing ingredients for a collaborative recipe, we helped breweries across the region raise funds for small businesses affected by widespread infrastructure and economic losses.
Meet us
Join our team at Brew Asia and discover how Soufflet Malt portfolio can help you create, innovate and succeed! We’re looking forward to two days of conversations around malt, brewing and the opportunities shaping the industry across Asia.
We’re excited to be going back to BrauBeviale! Visit us to explore our Heritage Collection, connect with our malt experts, and discuss the trends, innovations and market developments across Europe’s beverage industry.
