MALTiply 2030

MALTiply 2030 is our roadmap to unleash the full power of malt and unlock our ambition for Malt at Every Moment of the Day.

 

Using this strategic framework, we will accelerate our leadership using four key pillars

Leverage deep local capabilities globally

Pillar 1

After decades spent working closely with farmers, developing our agronomy expertise and perfecting our malting craft, we are scaling this expertise globally. Our strong local roots are a defining differentiator for our business, and now one that delivers value to customers across every market we serve.

Outperform through digital and operational excellence

Pillar 2

Our relentless focus on continuous improvement has driven us to introduce standard operating procedures, harness the power of digital technologies and AI, and leverage significant field trial data to support more sustainable and productive barley growing, sourcing and malting.

Pioneer sustainable and profitable innovation

Pillar 3

Sustainability is at the heart of all our operations, from sourcing high-quality barley to minimising our environmental impact. Our roadmap sets ambitious climate targets, which have been approved by the Science Based Targets initiative.

Penetrate adjacent markets

Pillar 4

The natural, versatile and sustainable qualities of malt make it the perfect base ingredient for innovation in the food and beverage sector. We are accelerating growth in adjacent markets and extending the role of malt beyond traditional applications.