Digital excellence

As a market leader we are leveraging digital excellence and AI to outperform the market.

Digital excellence powering the future of malt

We are investing in smart technologies and advanced analytics to accelerate growth, strengthen our competitive advantage and deliver our MALTiply 2030 strategy. These step-change innovations are reshaping the future of malting while improving how customers, partners and employees experience our business.

Accelerating AI-driven transformation

MALTimize is Soufflet Malt’s innovative data platform, accelerating AI transformation across our business. By giving our teams a single source of truth on one data platform, MALTimize enables faster, more accurate decision-making. Building on this data platform, AI will unlock new capabilities such as predicting outcomes to optimising decisions and integrating intelligence across operations and business functions. This is how MALTimize will deliver real, scalable impact.

With MALTimize, Soufflet Malt is transforming how we run our business. We can now empower our teams with clean, real-time data to boost efficiencies across the organisation, reinforcing Soufflet Malt’s position at the forefront of digital innovation. As deployment expands across all operations and functions, MALTimize marks a major leap forward in becoming a data-driven and digitally enabled company. It is a key part of our MALTiply 2030 strategy to leverage digital technologies for enhanced performance, and we see strong potential in what AI can deliver for our business.”

Smart ordering through our e-commerce platforms

Our e-commerce platforms deliver a faster, more intuitive ordering experience with value-added tools such as quick reorder, pallet optimisation, transparent pricing and flexible warehouse selection. By giving customers greater visibility, convenience and control, these platforms help create a more seamless digital buying experience across every market.