{"id":5339,"date":"2026-06-04T18:58:51","date_gmt":"2026-06-04T18:58:51","guid":{"rendered":"https:\/\/www.souffletmalt.com\/news\/heineken-collaboration-accelerates-sustainable-barley-production\/"},"modified":"2026-07-07T13:24:41","modified_gmt":"2026-07-07T13:24:41","slug":"heineken-collaboration-accelerates-sustainable-barley-production","status":"publish","type":"news","link":"https:\/\/www.souffletmalt.com\/fr\/actualites\/heineken-collaboration-accelerates-sustainable-barley-production\/","title":{"rendered":"Notre collaboration avec Heineken acc\u00e9l\u00e8re la production d&rsquo;orge durable"},"content":{"rendered":"\n<section id=\"hero-post-block_e1b62a95fadabab35e45ce313ecfa560\" class=\"hero-post\" aria-labelledby=\"hero-post-block_e1b62a95fadabab35e45ce313ecfa560-title\">\n\n\t<div class=\"hero-post__bg\" aria-hidden=\"true\">\n\t\t\t\t\t<img width=\"2048\" height=\"1365\" src=\"https:\/\/www.souffletmalt.com\/wp-content\/uploads\/2026\/06\/DSC_0003-1-2048x1365.jpg\" class=\"hero-post__bg-image\" alt=\"\" style=\"object-position:center;\" sizes=\"100vw\" loading=\"eager\" fetchpriority=\"high\" decoding=\"async\" srcset=\"https:\/\/www.souffletmalt.com\/wp-content\/uploads\/2026\/06\/DSC_0003-1-2048x1365.jpg 2048w, https:\/\/www.souffletmalt.com\/wp-content\/uploads\/2026\/06\/DSC_0003-1-300x200.jpg 300w, https:\/\/www.souffletmalt.com\/wp-content\/uploads\/2026\/06\/DSC_0003-1-1024x683.jpg 1024w, https:\/\/www.souffletmalt.com\/wp-content\/uploads\/2026\/06\/DSC_0003-1-768x512.jpg 768w, https:\/\/www.souffletmalt.com\/wp-content\/uploads\/2026\/06\/DSC_0003-1-1536x1024.jpg 1536w, https:\/\/www.souffletmalt.com\/wp-content\/uploads\/2026\/06\/DSC_0003-1-600x400.jpg 600w\" \/>\t\t\t\t<div class=\"hero-post__bg-overlay\"><\/div>\n\t<\/div>\n\n\t\n\t<div class=\"hero-post__deco-totem\" aria-hidden=\"true\"><\/div>\n\n\t<div class=\"hero-post__inner\">\n\t\t\t\t\n\t\t\t\t\t<h1 id=\"hero-post-block_e1b62a95fadabab35e45ce313ecfa560-title\" class=\"hero-post__title\">\n\t\t\t\t\t\t\t\t\t<span class=\"hero-post__title-line\">\n\t\t\t\t\t\t<span class=\"hero-post__title-word\">Notre collaboration avec Heineken acc\u00e9l\u00e8re<\/span>\n\t\t\t\t\t<\/span>\n\t\t\t\t\t\t\t\t\t<span class=\"hero-post__title-line\">\n\t\t\t\t\t\t<span class=\"hero-post__title-word\"><em class=\"hero-post__gold\">la production d&#039;orge durable<\/em><\/span>\n\t\t\t\t\t<\/span>\n\t\t\t\t\t\t\t<\/h1>\n\t\t\n\t\t\t\t\t<div class=\"hero-post__lead paragraph\"><p>Soufflet Malt et Heineken unissent leurs forces pour accompagner les producteurs d&rsquo;orge fran\u00e7ais vers des pratiques agricoles plus r\u00e9silientes et r\u00e9g\u00e9n\u00e9ratrices. Au c\u0153ur de ce partenariat se trouve une ambition commune : des sols plus sains, une biodiversit\u00e9 renforc\u00e9e et des syst\u00e8mes agricoles capables de r\u00e9sister aux conditions climatiques changeantes.<\/p><\/div>\n\t\t\n\t\t\t\t\t<div class=\"hero-post__scroll-hint\" aria-hidden=\"true\">\n\t\t\t\t<span class=\"hero-post__scroll-line\"><\/span>\n\t\t\t\t<span class=\"hero-post__scroll-text\">Scroll<\/span>\n\t\t\t<\/div>\n\t\t\t<\/div>\n<\/section>\n\n\n\n<section class=\"text-story\" aria-label=\"Our Story\">\n\t<div class=\"text-story__inner\">\n\n\t\t\t\t\t<!-- Background image with parallax -->\n\t\t\t<div class=\"text-story__bg-image\" aria-hidden=\"true\">\n\t\t\t\t<img decoding=\"async\" class=\"text-story__bg-img\" src=\"https:\/\/www.souffletmalt.com\/wp-content\/uploads\/2026\/06\/DSC_0021-1-scaled-e1783430674500.jpg\" alt=\"\" loading=\"lazy\">\n\t\t\t\t<div class=\"text-story__bg-overlay\"><\/div>\n\t\t\t<\/div>\n\t\t\n\t\t<!-- Header block -->\n\t\t<div class=\"text-story__header\">\n\t\t\t\n\t\t\t\t\t<\/div>\n\n\t\t\t\t\t<!-- Narrative blocks -->\n\t\t\t<div class=\"text-story__body\">\n\t\t\t\t\t\t\t\t\t<div class=\"text-story__paragraph paragraph text-story__paragraph--lead text-story__paragraph--empty\" style=\"display:none;\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t\t<div class=\"text-story__paragraph paragraph\">\n\t\t\t\t\t\t\t\t\t\t\t\t<p>Cette collaboration associe l&rsquo;expertise terrain de Soufflet Agriculture et de nos \u00e9quipes agronomiques aux engagements durables de Heineken afin d&rsquo;apporter des conseils pratiques et des formations adapt\u00e9es aux r\u00e9alit\u00e9s du terrain.<\/p>\n<p>Du choix des rotations culturales \u00e0 l&rsquo;am\u00e9lioration de la couverture des sols, en passant par une gestion plus efficace des fertilisants, pr\u00e8s de <strong>60 agriculteurs b\u00e9n\u00e9ficient d&rsquo;un accompagnement de terrain pour adopter des pratiques r\u00e9g\u00e9n\u00e9ratrices adapt\u00e9es \u00e0 leurs exploitations.<\/strong><\/p>\n<p>Un syst\u00e8me d&rsquo;incitation \u00e0 deux niveaux valorise le r\u00f4le majeur des agriculteurs dans la cha\u00eene de valeur, avec des dispositifs de soutien pour les exploitants en transition comme pour les plus avanc\u00e9s, en lien avec leurs progr\u00e8s environnementaux.<\/p>\n\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t<\/div>\n\t\t\n\t\t\n\t\t\n\t\t\n\t<\/div>\n<\/section>\n\n\n\n<section class=\"author-quote\" aria-labelledby=\"author-quote-block_56ae149d4cb80f3dcd04a6e018301c07\">\n\t<div class=\"author-quote__inner\">\n\t\t<div class=\"author-quote__content\">\n\t\t\t\t\t\t\t<div class=\"author-quote__header\">\n\t\t\t\n\t\t\t\t\t\n\t\t\t\t\t\t\t\t\t\t\n\t\t\t\t\t\t\t\t\t\t\t<div class=\"author-quote__icon\" aria-hidden=\"true\">\n\t\t\t\t\t\t\t<svg id=\"Calque_1\" data-name=\"Calque 1\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" viewBox=\"0 0 100 100\">\n\t\t\t\t\t\t\t\t<defs>\n\t\t\t\t\t\t\t\t\t<style>\n\t\t\t\t\t\t\t\t\t.cls-1 {\n\t\t\t\t\t\t\t\t\t\tfill: #d8b452;\n\t\t\t\t\t\t\t\t\t}\n\t\t\t\t\t\t\t\t\t<\/style>\n\t\t\t\t\t\t\t\t<\/defs>\n\t\t\t\t\t\t\t\t<path class=\"cls-1\" d=\"M50,38.54c0-5.83,4.58-10.42,10.42-10.42s10.42,4.58,10.42,10.42c0,4.17-2.5,7.92-5.83,9.58,2.08,6.67,6.67,12.5,14.17,15.42v8.33c-17.92-2.92-29.17-18.33-29.17-33.33ZM20.83,38.54c0-5.83,4.58-10.42,10.42-10.42s10.42,4.58,10.42,10.42c0,4.17-2.5,7.92-5.83,9.58,2.08,6.67,6.67,12.5,14.17,15.42v8.33c-17.92-2.92-29.17-18.33-29.17-33.33Z\"\/>\n\t\t\t\t\t\t\t<\/svg>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\n\t\t\t\t\t\t\t<blockquote class=\"author-quote__text\">\n\t\t\t\t\t<p>Chez Heineken, nous pilotons des projets d&rsquo;agriculture r\u00e9g\u00e9n\u00e9ratrice afin de r\u00e9duire l&rsquo;impact environnemental de notre cha\u00eene de valeur agricole, en particulier dans la culture de l&rsquo;orge, ingr\u00e9dient cl\u00e9 de nos bi\u00e8res premium. En accompagnant les agriculteurs dans l&rsquo;adoption de ces pratiques, nous cherchons \u00e0 am\u00e9liorer la sant\u00e9 des sols, \u00e0 optimiser l&rsquo;usage des intrants comme les fertilisants, et \u00e0 soutenir dans la dur\u00e9e une production d&rsquo;orge plus stable et plus durable. Notre partenariat avec Soufflet Malt apporte aux agriculteurs l&rsquo;expertise agronomique et le soutien pratique pour d\u00e9ployer ces approches \u00e0 grande \u00e9chelle. \u201d<\/p>\n\t\t\t\t<\/blockquote>\n\t\t\t\n\t\t\t\t\t<\/div>\n\n\t\t<figure class=\"author-quote__media\">\n\t\t\t<div class=\"author-quote__photo-frame\">\n\t\t\t\t<div class=\"author-quote__photo-overlay\" aria-hidden=\"true\"><\/div>\n\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t<span id=\"author-quote-block_56ae149d4cb80f3dcd04a6e018301c07\" class=\"author-quote__photo-name\">Alberto <br \/>\r\nMaynez Gutierrez<\/span>\n\t\t\t\t\t\t\t\t\t\t<h3 class=\"author-quote__photo-title\">Directeur Achats Mati\u00e8res Premi\u00e8res Strat\u00e9giques<\/h3>\n\t\t\t\t\t<\/figure>\n\t<\/div>\n<\/section>\n\n\n\n<section\n\tid=\"posts-archive-block_7d4bd5623614f3f823ba85f56e9beec8\"\n\tclass=\"posts-archive\"\n\tdata-items-per-page=\"6\"\n\t aria-label=\"Posts archive\">\n\t<svg class=\"posts-archive__totem posts-archive__totem--top\" viewBox=\"0 0 14 32\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" aria-hidden=\"true\">\n\t\t<path d=\"M4.919 20.0389L6.967 17.9751H13.918V24.9797L11.87 27.0435C8.72 30.2174 4.453 31.9999 0 31.9999C0 27.5126 1.769 23.2129 4.919 20.0389Z\"\/>\n\t\t<path d=\"M11.87 4.95635L13.918 7.0202V14.0248H6.967L4.919 11.9609C1.769 8.78697 0 4.4873 0 0C4.453 0 8.72 1.78241 11.87 4.95635Z\"\/>\n\t<\/svg>\n\n\t<div class=\"posts-archive__container\">\n\t\t\n\t\t\t\t\t<div class=\"posts-archive__header\">\n\t\t\t\t\n\t\t\t\t\n\t\t\t\t\t\t\t\t\t<div class=\"posts-archive__subtitle paragraph\"><h2>Case studies<\/h2><\/div>\n\t\t\t\t\n\t\t\t\t\t\t\t\t\t<div class=\"posts-archive__cta\">\n\t\t\t\t\t\t<a\n\t\t\t\t\t\t\thref=\"https:\/\/www.souffletmalt.com\/case-studies\/\"\n\t\t\t\t\t\t\tclass=\"posts-archive__cta-link\"\n\t\t\t\t\t\t\ttitle=\"See all\"\n\t\t\t\t\t\t\t\t\t\t\t\t\t>\n\t\t\t\t\t\t\tSee all\t\t\t\t\t\t<\/a>\n\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t<\/div>\n\t\t\n\t\t\n\t\t\t\t\t<div class=\"posts-archive__list\">\n\t\t\t\t\t\t\t\t\t<a href=\"https:\/\/www.souffletmalt.com\/fr\/actualites\/1664-blonde-reinvente-les-codes-du-brassage-durable\/\" class=\"posts-archive__item\" data-category=\"durabilite\" data-categories=\"durabilite\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t<div class=\"posts-archive__item-media\">\n\t\t\t\t\t\t\t\t<img decoding=\"async\" width=\"771\" height=\"1000\" src=\"https:\/\/www.souffletmalt.com\/wp-content\/uploads\/2026\/06\/brasserie-kronenbourg-1664-biere-blonde-55-1.jpg\" class=\"attachment-large size-large\" alt=\"Brasserie Kronenbourg 1664 beer\" loading=\"lazy\" sizes=\"auto, (max-width: 600px) 100vw, (max-width: 900px) 50vw, 33vw\" srcset=\"https:\/\/www.souffletmalt.com\/wp-content\/uploads\/2026\/06\/brasserie-kronenbourg-1664-biere-blonde-55-1.jpg 771w, https:\/\/www.souffletmalt.com\/wp-content\/uploads\/2026\/06\/brasserie-kronenbourg-1664-biere-blonde-55-1-231x300.jpg 231w, https:\/\/www.souffletmalt.com\/wp-content\/uploads\/2026\/06\/brasserie-kronenbourg-1664-biere-blonde-55-1-768x996.jpg 768w\" \/>\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\n\t\t\t\t\t\t<div class=\"posts-archive__item-body\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<div class=\"posts-archive__tags\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<span class=\"posts-archive__tag\">Durabilit\u00e9<\/span>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t<h3 class=\"posts-archive__item-title\">1664 Blonde r\u00e9invente les codes du brassage durable<\/h3>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t<\/a>\n\t\t\t\t\t\t\t\t\t<a href=\"https:\/\/www.souffletmalt.com\/fr\/actualites\/face-aux-incendies-et-aux-ouragans-les-brasseurs-se-mobilisent-pour-la-reconstruction\/\" class=\"posts-archive__item\" data-category=\"durabilite\" data-categories=\"durabilite\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t<div class=\"posts-archive__item-media\">\n\t\t\t\t\t\t\t\t<img decoding=\"async\" width=\"1024\" height=\"683\" src=\"https:\/\/www.souffletmalt.com\/wp-content\/uploads\/2026\/06\/Sierra-Prescott-Photo-204-1024x683.jpg\" class=\"attachment-large size-large\" alt=\"We love LA beer cans. \" loading=\"lazy\" sizes=\"auto, (max-width: 600px) 100vw, (max-width: 900px) 50vw, 33vw\" srcset=\"https:\/\/www.souffletmalt.com\/wp-content\/uploads\/2026\/06\/Sierra-Prescott-Photo-204-1024x683.jpg 1024w, https:\/\/www.souffletmalt.com\/wp-content\/uploads\/2026\/06\/Sierra-Prescott-Photo-204-300x200.jpg 300w, https:\/\/www.souffletmalt.com\/wp-content\/uploads\/2026\/06\/Sierra-Prescott-Photo-204-768x512.jpg 768w, https:\/\/www.souffletmalt.com\/wp-content\/uploads\/2026\/06\/Sierra-Prescott-Photo-204-1536x1024.jpg 1536w, https:\/\/www.souffletmalt.com\/wp-content\/uploads\/2026\/06\/Sierra-Prescott-Photo-204-2048x1366.jpg 2048w, https:\/\/www.souffletmalt.com\/wp-content\/uploads\/2026\/06\/Sierra-Prescott-Photo-204-600x400.jpg 600w\" \/>\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\n\t\t\t\t\t\t<div class=\"posts-archive__item-body\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<div class=\"posts-archive__tags\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<span class=\"posts-archive__tag\">Durabilit\u00e9<\/span>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t<h3 class=\"posts-archive__item-title\">Face aux incendies et aux ouragans, les brasseurs se mobilisent pour la reconstruction<\/h3>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t<\/a>\n\t\t\t\t\t\t\t\t\t<a href=\"https:\/\/www.souffletmalt.com\/fr\/actualites\/sapporo-releve-la-barre-de-la-biere-durable-au-japon\/\" class=\"posts-archive__item\" data-category=\"durabilite\" data-categories=\"durabilite\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t<div class=\"posts-archive__item-media\">\n\t\t\t\t\t\t\t\t<img decoding=\"async\" width=\"400\" height=\"250\" src=\"https:\/\/www.souffletmalt.com\/wp-content\/uploads\/2026\/06\/YEBISU-2.jpg\" class=\"attachment-large size-large\" alt=\"From fully low-carbon to regenerative agriculture malt with Sapporo\" loading=\"lazy\" sizes=\"auto, (max-width: 600px) 100vw, (max-width: 900px) 50vw, 33vw\" srcset=\"https:\/\/www.souffletmalt.com\/wp-content\/uploads\/2026\/06\/YEBISU-2.jpg 400w, https:\/\/www.souffletmalt.com\/wp-content\/uploads\/2026\/06\/YEBISU-2-300x188.jpg 300w\" \/>\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\n\t\t\t\t\t\t<div class=\"posts-archive__item-body\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<div class=\"posts-archive__tags\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<span class=\"posts-archive__tag\">Durabilit\u00e9<\/span>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t<h3 class=\"posts-archive__item-title\">SAPPORO REL\u00c8VE LA BARRE DE LA BI\u00c8RE DURABLE AU JAPON<\/h3>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t<\/a>\n\t\t\t\t\t\t\t<\/div>\n\n\t\t\t<nav class=\"posts-archive__pagination\" aria-label=\"Pagination\" hidden>\n\t\t\t\t<button type=\"button\" class=\"posts-archive__pagination-btn posts-archive__pagination-btn--prev\" aria-label=\"Previous page\">\n\t\t\t\t\t<span aria-hidden=\"true\">&larr;<\/span>\n\t\t\t\t<\/button>\n\n\t\t\t\t<div class=\"posts-archive__pagination-pages\"><\/div>\n\n\t\t\t\t<button type=\"button\" class=\"posts-archive__pagination-btn posts-archive__pagination-btn--next\" aria-label=\"Next page\">\n\t\t\t\t\t<span aria-hidden=\"true\">&rarr;<\/span>\n\t\t\t\t<\/button>\n\t\t\t<\/nav>\n\t\t\t<\/div>\n<\/section>\n","protected":false},"excerpt":{"rendered":"","protected":false},"template":"","news_category":[37,38],"class_list":["post-5339","news","type-news","status-publish","hentry","news_category-durabilite","news_category-etudes-de-cas"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v28.0 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Notre collaboration avec Heineken acc\u00e9l\u00e8re la production d&#039;orge durable - Soufflet Malt<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.souffletmalt.com\/fr\/actualites\/heineken-collaboration-accelerates-sustainable-barley-production\/\" \/>\n<meta property=\"og:locale\" content=\"fr_FR\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Notre collaboration avec Heineken acc\u00e9l\u00e8re la production d&#039;orge durable - Soufflet Malt\" \/>\n<meta property=\"og:url\" content=\"https:\/\/www.souffletmalt.com\/fr\/actualites\/heineken-collaboration-accelerates-sustainable-barley-production\/\" \/>\n<meta property=\"og:site_name\" content=\"Soufflet Malt\" \/>\n<meta property=\"article:modified_time\" 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